We make about 35.000 decisions a day, most (of them) we make unconsciously but with others, we can spend quite some time and energy doubting on what option is the best. Time and energy that is mostly not compensated by the final result. 

Since comparing different factors is not our brains strongest quality, scaling down your option range to 2 will help you to choose easier. In many cases it doesn’t even matter which of the two we take , since we like them both, or have no real arguments against one or another.

Meet the doubters:

Tools that decide for you by picking A or B, Yes or No, mirror or mat, black or blue. By letting the object decide, you create space to define your own preference. Purposing a way of acting instead of postponing, by helping to choose when to choose.

schets overzicht A2